THE SALES SECRETS THEY NEVER TAUGHT YOU.
Learn to sell your PT services, programs, and expertise—using powerful negotiation principles from the legal world.
PT school taught you how to treat. But not how to position your value, defend your prices, negotiate with buyers, or win deals. This is practical sales training for clinicians and coaches—not just another script for phone calls.
RESERVE MY SPOT →- ✓Sell in person, online, B2C, B2B, and beyond.
- ✓Handle pricing, objections, proposals, and negotiations.
- ✓Already have a coach? These skills work alongside your program.
Clinician • Legal Negotiation Strategist • $2M+ B2C/B2B sales experience • Trainer of clinicians and coaches
YOU MASTERED YOUR CRAFT. NOW MASTER SELLING IT.
You're good at what you do. So why does selling it feel harder than delivering it? Your expertise should give you confidence—not leave you scrambling when someone asks your price.
You know your value.
You trained for years to help people. You have a service that solves real problems.
Then the sale happens.
They say it's expensive, want to think about it, or stop replying to your proposal.
Learn to lead the deal.
Position clearly, negotiate intelligently, and guide decisions without pressure.
NOT JUST CALLS. THE WHOLE SALE.
Learn strategies you can use in consultations, pricing discussions, presentations, emails, proposals, partnerships, renewals, and business negotiations.
POSITION
Communicate value before price.
DISCOVER
Learn what buyers really want.
NEGOTIATE
Use framing, leverage, and ethical persuasion.
CLOSE
Ask for the business and follow up strategically.
KEEP YOUR COACH. GET BETTER AT SELLING.
Already in a mastermind or business program? Great. This training is designed to complement it—not replace it.
$20K TO $100K+ MONTHS WITH CLIENT BUSINESSES.
We've used these strategies with our own clients, including businesses that reached $20K–$100K+ in monthly revenue.
Client business revenue examples, not typical results or a guarantee. Outcomes vary based on business, market, offer, and execution.THREE NIGHTS. A DIFFERENT WAY TO SELL.
A practical progression from positioning your expertise to negotiating and winning real business.
Make buyers see the value.
Position your expertise, discover what buyers care about, and sell without competing only on price.
Negotiate like a strategist.
Learn anchoring, framing, leverage, and smarter responses to pricing objections.
Win the deal.
Apply the full process to programs, proposals, B2B deals, closing, and follow-up.
JD.
SALES.
CLINICIAN. LEGAL NEGOTIATION STRATEGIST. $2M+ IN SALES EXPERIENCE.
I'm Dr. R. Brandon Smith, DPT, MPH, JD. I train clinicians and other coaches how to sell, drawing on my clinical background, legal negotiation education, and more than $2 million in personal B2C and B2B sales experience.
No recycled guru scripts. No law school lecture. You'll learn how to position offers, sell your expertise, negotiate value, win business, and apply it to what you already sell.
SAVE MY SEAT →SELL IN PERSON? ONLINE? TO BUSINESSES? YES.
Sales training for DPTs, clinicians, and coaches who sell services, expertise, programs, and partnerships.
Patients & clinic services
Cash-pay PT, in-person programs, evaluations, and packages.
Online coaching & programs
Remote rehab, memberships, digital programs, and coaching.
Contracts & partnerships
Corporate wellness, consulting, services, clinic deals, and retainers.
Sell your expertise
Whether you're starting or scaling, learn a repeatable sales process.
QUESTIONS?
Can I join if I already have a business coach?
Yes. Keep your coach or mastermind. This training adds sales and negotiation skills you can use alongside that program.
Is this just about sales calls?
No. We cover positioning, discovery, pricing, negotiations, objections, proposals, partnerships, follow-up, and closing.
Can I apply this to B2B and online sales?
Yes. The principles apply to in-person B2C, online programs, B2B, and other sales situations.
When is it?
November 16, 17, and 18, 2026 at 8:00 PM Eastern each night, live online.
Is this legal advice?
No. This is sales education informed by principles studied in legal negotiation, not legal representation or advice.
YOU KNOW YOUR CRAFT. NOW LEARN TO WIN THE DEAL.
Learn practical sales and negotiation strategies from a clinician and Legal Negotiation Strategist who trains clinicians and coaches.
REGISTER NOW →